Product Investigation Field Guide
Investigate before you build.
A short method for finding out why a product is not growing before changing it. One email, the whole method, free.
What's inside
Gather. Examine. Resist.
Gather. Watch what the last five users actually did, and collect the workarounds—every manual step around your product is evidence of a job it is not doing.
Examine. Define the qualified population, time window and expected behaviour before interpreting any number. A weak result downstream may be the symptom of an earlier break.
Resist. Hold at least two explanations until the behaviour rules one out. A symptom does not choose the intervention.
One email containing the guide—nothing else is sent, and the request is separate from every other list. How your information is handledReady to look at your product directly instead? The free Product Health Scorecard reads it across ten connected dimensions and returns one primary signal in about five minutes.