Intake
Your Scorecard signal, context and the decision you need to make set the starting hypotheses.
Product Growth Diagnostic
What is actually causing the signal?
An evidence-backed investigation into what is actually constraining a live product—and what the team should prioritise over the next 90 days, before committing more resources to the wrong prescription.
The methodScorecard signalFounder + product investigationEvidence-backed priority90-day direction
Start smaller
The Founding Diagnostic.
The full investigation below is the right engagement when the decision is large and the evidence is available. Often it is more than a founder needs to make the next move, and more than I have earned before we have worked together.
So there is a shorter version: I read your Scorecard result and whatever data you can share, run two short interviews or one data pull, and write you a memo naming the single most credible thing holding the product back, with the evidence for it. Then we spend ninety minutes going through it together.
One constraint, named and evidenced
Two interviews or one data pull
A written memo you can hand to your team
One ninety-minute readout
One constraint, not a catalogue. The KPI tree, journey map, roadmap review and 90-day plan belong to the full Diagnostic below. I am running this for the first five founders in exchange for a testimonial and permission to write up what we found. Pricing is discussed in the conversation, not on this page.Best suited for
A live product, a real decision, and access to the evidence.
A live technology product with real users or customers
An important product decision you need to make
Access to analytics and customer evidence
A team able to act on what the investigation finds
If you cannot name your constraint yet, the Scorecard is built for that and it sharpens what the Diagnostic investigates. If you can, go straight to a conversation.What happens
Four stages, each earning the next.
Investigation
Founder deep dive, product walkthroughs, customer and behavioural evidence, metrics, journey, strategy and roadmap—examined together, not in isolation.
Diagnosis
A prioritized constraint—not a catalogue of problems—stated with the evidence that supports it.
Strategy
An evidence-backed direction for the next 90 days, sequenced against the real constraint.
What the founder receives
A concise package the team can act on.
Executive product diagnosis
Product Health map
Primary and secondary constraint
Customer journey and friction map
KPI tree
Roadmap review
90-day Product Growth plan
Scope discipline
This is not unlimited consulting or a guaranteed growth number.
The Diagnostic identifies, prioritizes and supports a direction with evidence. Full redesign, implementation, daily product management and paid acquisition are separate decisions.
A score is a signal. Behaviour is the evidence.
Human Systems principleNext step