Work with me

Let's work out what your product needs next.

I help founders and product teams understand a product problem, examine the evidence and decide what to do next. You can come with a specific decision or a situation you haven't quite made sense of.

Tell me what you're working onStart with a free conversation.

Where I can help

Bring the question you're trying to answer.

My approach connects how people behave, how the product works, the technology behind it and what the business needs. We look at these together to understand what is happening.

“People sign up, but they don't stay. What are we missing?”

“We have plenty of things we could build. What deserves our attention?”

“We're putting in more effort, but we can't tell what is working.”

“I have an idea, but I don't know what I need to learn first.”

How we work

Agree on the question, then the work.

We start by discussing your situation, the decision ahead and what evidence is available. If I can help, we agree on the scope, deliverables, timing and fee before any paid work begins.

The work might be a focused review of one question or a deeper investigation involving product walkthroughs, customer evidence and analytics. We choose what the decision needs.

The aim is a clear next step, supported by what we learn, with remaining uncertainties made explicit. A conversation may also show that further work together isn't needed.

Implementation or ongoing support would need its own agreed scope. No assessment or preparation document is required to get in touch.

Start here

You don't need a polished brief.