Free tool · Product Decision Record
Is this idea worth building?
Whether you're starting with an idea or questioning something you've already built, this tool helps you check one important assumption and make your next decision with evidence.
How it works
Keep your original thinking beside what you learn.
You leave with a dated record of your assumption, the rule you set, what five people told you, and what you decided. You can return to it when you need to remember why you took that next step.
Setting the rule first gives you something to compare with later, especially when the evidence is mixed or surprising.
Write down the assumption. What needs to be true for this idea to work? Pick the assumption you most need to check.
Set your decision rule. Write what would lead you to stop, change direction or keep building. The tool timestamps and locks this rule before your conversations.
Talk to five people. Use the provided questions with people who might have the problem. Record what you hear, including answers that challenge your idea.
Record your decision. Compare the conversations with your original rule. Write your next step and why you chose it.
What this can tell you
Five conversations can inform a next step.
They cannot validate an entire market or guarantee the right decision. Treat the record as an initial check you can revisit as you learn more. You'll provide your email to receive your record link and questions.
To examine where a live product may be struggling, try the Product Health Scorecard. You can also ask for my help without using either tool first.