Tools
These free tools help you organise what you know, notice what is missing and choose a useful next step. Use whichever fits the question in front of you.
Product Decision Record
For a new idea or something you're already building. Write down an assumption, set a decision rule, then talk to five people and record what you decide.
You get a dated record of your thinking, the evidence you gathered and your next step. Five conversations are an initial check, not proof of market demand.
Explore the Decision RecordProduct Health Scorecard
For a product with real users. Answer 20 statements about what you know of your customers, their experience and your business results. “We don't know” is a valid answer.
You get a signal to investigate, an indication of evidence confidence and a starting question. It is a self-assessment, not a diagnosis.
Explore the ScorecardPrefer a conversation?
You don't need to use a tool before talking to me. Share what you're working on and where you could use another perspective.
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